Wimbledon
The oldest tennis tournament in the world and widely regarded as the most prestigious of the four Grand Slam tennis tournaments. It is traditionally played over two weeks every summer. Wimbledon dates back to 1877 and is the only major still played on grass.
Project Overview
- Client: Sportsworld
- Sector: Sport & Leisure
- Category: Branding
The Challenge
Creating a Racket
SportsWorld is an official corporate hospitality provider for some of the world's most significant and most iconic events around the globe. They asked Byers+Co to create an engaging sub-brand and event graphics to celebrate the 25th Anniversary of the Fairway Village. It was important that the work produced was of a premium and high-end quality to reflect this occasion. We were honoured to be trusted to deliver for such a prestigious sporting event.
First Serve
We first started out by researching and helping to develop a creative brief, process schedule and list of deliverables to meet the tight deadline. We presented several rough sketches showing various directions, all logos were presented in black and white to ensure correct structure and proportion. We then shortlisted and developed further until the preferred solution was decided upon. Once approved, we closely focused on developing the brand guidelines that included colour palettes, typefaces and a logo pack containing various formats and colour variations.
Approach Shot
The bespoke presentation box was designed and personally tailored for each corporate and individual attendee to safely hold essential documents. We made a quick prototype using cardboard and sent a video to visualise and explain the folding process. This simple video was valuable when communicating with a printing company in China. The packaging was printed on a high-end 450gsm soft touch board and finished with silver foil.
Game, Set & Match
A brainstorming session was then carried out with the client, and we came up with many possible straplines before settling on ‘Your Slice of Wimbledon’. Guest passes were individually created displaying the attendee’s name and company logo, this helped to personalise the pack and make it feel unique. We followed up with a digital email campaign to Australia, South Africa and Europe attendees to keep them informed of valuable travel information. The project was completed by consistently applying the new brand to all event materials.
Smashing Results
Feedback from all corporate sponsors and guests was very positive, the information supplied, and the well organised/structured event made for an enjoyable and hassle-free experience. Giving the success of the sub-brand, event materials and presentation box, SportsWorld decided to run with the same artwork the following year, just updating dates and necessary information. This allowed us to save our client money and deliver in a matter of days.
20
% Increase in attendees
40
% Positive guest reviews
5
% More countries attending
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