Our Process

We closely align strategy with creativity to make sure that the solution we develop is answering the correct issue. We do this by leveraging existing tools, techniques and using industry best practice to complete projects faster saving you time, money and hassle. We also like to keep things simple.

We closely model our creative process on the Design Councils 'Double Diamond' approach. This has been slightly adapted to better suit our lean and agile approach to problem solving. With every project, we focus on four main areas – Discover, Define, Develop and Deliver. The left side of the diagram is strategic and very important not to omit as it's easy to come up with a solution before properly understanding the problem. The right side is where we begin to solve the identified issue through creativity. To create the best outcomes it's important to bridge the gap between strategy and creativity.

1. Discover

Observe and engage to indentify your needs and opportunities

2. Define

Understand findings and verify requirements to create a design brief

3. Develop

Generate concepts from user evaluation and informed decisions

4. Deliver

Produce final outcome, monitor progress & refine the solution

1. Discover

Observe and engage to indentify your needs and opportunities

2. Define

Understand findings and verify requirements to create a design brief

3. Develop

Generate concepts from user evaluation and informed decisions

4. Deliver

Produce final outcome, monitor progress & refine the solution

We start out with the discover phase with every project, this is where we try and look at the issue with fresh eyes while gathering useful research and insights to better understand your situation and objectives. We then define and try to make sense of all possibilities that we have uncovered. In this second stage, we work closely with you to create a clear strategic brief and agree on the best direction forward. Once we have successfully completed the discover and define stage, we move into the development phase where concepts and ideas are created, tested and amended until we have refined our best solution.

We like to keep you involved at every important milestone, we find that this approach helps keep the project moving smoothly and efficiently in the right direction without any nasty surprises. We finalise the project by delivering the most effective solution and install relevant metrics & analytics to try and measure the impact & success before suggesting future amends if required. We understand that the creative process can appear quite complicated but hopefully this explanation might help to shed some light on how we approach our projects.


Apps & Software we use:


If you offer a creative service and would be interested in collaborating on future projects, please send us your details and we will be in touch.

New Business

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