How to Use Branding to Grow Your Business
4th December 2019 by Kris Byers
First visual impressions count. It only takes 0.1 seconds for someone to make up their mind and form an opinion about you. And this is same for your companies branding.
Obviously, you want people to be drawn to your business from the very moment they’re aware of you. But that’s easier said than done; you need to have a strong brand awareness for this to happen. Branding is usually the first thing they see.
In this article, we’ll discuss why your brand matters and how branding can help you stand out from your competitors.
What Is Branding?
Branding is more than just your logo. It’s the gut feeling that your customers get when they think or interact with your product or service.
However, your logo and colour scheme is usually the primary touchpoint of your brand and a vital element of your brand identity. It’s vitally important that your company visually identifies and correctly portrays itself.
For example, McDonald’s has the golden arches that make up an “M,” plus it uses a red and yellow colour scheme. And Nike has a swoosh as a logo. You’d recognise either of these brands in a heartbeat, no matter where in the world you are.
Why Your Brand Matters
Your business needs to have a strong visual identity. Otherwise, you risk becoming lost in the sea of competitors and overlooked by potential customers.
These are a few reasons why branding is so crucial for your company.
1. Stay Front-of-mind
Sometimes, prospects aren’t quite ready to purchase yet, and that’s ok. But you want your company to be the one they seek when they are ready.
When you have impressionable branding, you’ll stay front-of-mind in your potential customers’ thoughts. As a result, when they need your products and/or services, they’ll think of you straight away.
2. Convey Your Core Values
Branding is a way to reach out and connect with your customers and a picture is worth a thousand words.
Let’s say you want your customers to know you’re eco-conscious. A great way to convey this is to have a company logo that involves green in its colour scheme and depicts a leaf or a tree.
Just by looking at your logo for a split second, consumers can tell you’re a business they can trust in if they want to watch their carbon footprint.
3. Branding Generates Loyalty
When you have a well-designed logo and other well-considered elements of branding, it generates consumer trust and loyalty. The more they see your logo, the more they’ll be familiar with who you are and what you do.
Strong branding can generate loyalty in your employees as well. This can help instil a sense of pride and achievement for your workers.
Hiring a professional branding agency
Your brand matters significantly, which means you should invest in some professional help. Brand design experts will have effective brand development strategies that will help your prospects not only remember your company but also strongly associate you with addressing their business needs.
With the right brand strategy on your side, you’re sure to stand out against your competition. So make a worthwhile investment into brand development and watch your sales soar.
Would you like assistance with branding from an experienced agency? Then please get in touch with us now.
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I’m Kris Byers. I help small and medium sized businesses create and launch their brand identity online and in print.